
When temperatures rise, beauty fans switch to lighter, cream-based products - and e.l.f. Cosmetics’ latest Soft Glam launches fit right into that seasonal routine.
Lifestyle & Fashion Writer, NationalWorld
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Published 28th Jun 2026, 09:12 BST
The e.l.f. Soft Glam Cream Blush and Bronzer sticks are designed for easy, lightweight summer make-up. | e.l.f. Cosmetics
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Hot weather can completely change the way people wear make-up. Beauty fans reach for products with lighter textures and softer finishes that are quick to apply.
That’s why cream-based formulas tend to come into their own during summer. They’re easy to blend, simple to build and leave skin looking fresher and more natural.
That’s exactly where the new Soft Glam launches from e.l.f. Cosmetics come in.
The beauty brand has added two new complexion staples to its Soft Glam collection: the Soft Glam Cream Blush and Soft Glam Cream Bronzer, both designed to make adding colour, warmth and definition feel easier.
The Soft Glam Cream Blush comes in seven shades and delivers medium-buildable pigment with a satin finish, making it ideal for creating that healthy, natural-looking flush that compliments warmer weather. The creamy stick format makes it easy to swipe directly onto the cheeks and blend in seconds.
It’s the kind of product that can replace a more complicated routine.
The Soft Glam Cream Bronzer works alongside it, available in eight shades designed to softly sculpt while adding a sun-kissed warmth to the skin. In summer, bronzer often becomes one of the hardest-working products in a make-up bag.
A quick sweep across the cheekbones, forehead and nose can instantly warm up the complexion and create that “just got back from holiday” look without needing a full face of make-up.
Together, the blush and bronzer create the popular Soft Glam effect, which is skin that looks polished, healthy and naturally glowing. For anyone short on time, the buildable formulas make them especially easy to work with too.
When putting on make-up feels like a lot of effort in hot weather, but you do still want to wear it simplifying the routine often makes the biggest difference.
And these new new e.l.f. Cosmetics cream sticks look like exactly the kind of easy, lightweight products beauty fans will keep reaching for all summer. They are also part of the wider Soft Glam collection. If your make-up bag needs a seasonal refresh, take a look at the full range.
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